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Monday, 18 June 2012

Community Farm Business Plan

Vision

Farming is about people as much as it is about produce and profit.  My vision is concerned with growing healthy food and healthy futures, and is best summarised by a quote from Masanobu Fukuoka’s book, One Straw Revolution:

The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings.

I am looking to form part of a small group and together develop a series of rural enterprises on a farm.  This plan is tentative and designed to spark discussions towards forming the group, finding a site and together producing a final plan with which to approach key stakeholders such as planners and investors. The holding would be mixed, and based on Permaculture, sustainable design systems.  The site would be both outward and inward facing: a destination for enterprises that are accessible to, and serve the local community, as well as provide a home for the group who will manage and develop the enterprises.  The site would be managed cooperatively and would apply one of the many possible land partnerships readily facilitated by new legal structures. It is recognised that there is a strong need for farming to change and innovate.  Three proposed developments were recently announced by the Coalition Government that look set to boost rural economies and will support this initiative: investment in rural ICT infrastructure, the opening of Rural Enterprise Hubs, and grants for Women in Rural Business. 

The farm would be an exemplar rural enterprise; economically, ecologically and socially.  Enterprises could include a mixture of the below:

1.    Community, or ‘Care Farm’ (see detailed plan below)
2.    Market garden
3.    Produce shop
4.    Field kitchen/café
5.    Sheep rearing to produce wool for specific markets
6.    Forest school
7.    Education/skills provider & facility
8.    Retreat destination
9.    Leased office/workshop space to SMEs
1. Tourist accommodation and activities

The market

There are several, inspirational rural enterprises in Devon and Cornwall:

·         Embercombe Farm
·         Seale Stoke Farm
·         Potager Garden
·         Sharpham Trust and Estate
·         Schumacher College
·         Dartington Hall Trust
·         Riverford Farm
·         River Cottage
·         The Husbandry School
·         Occombe Farm
·         Eden Project
·         Farms for City Children

All offer unique opportunities for members of the public to engage with the natural world. Their excellent reputations and sustained, economic viability testify that there is a demand for diversified land enterprises. The initiative that I plan would enter an established market with unique selling points:

1.    Community accessible: a local destination embedded within the village/town providing services and employment/volunteering/education opportunities, and linked to local businesses
2.  Cooperatively managed Community Interest Company (CIC): a small group with diverse skills and qualifications manage a range of activities and are accountable to community stakeholders
3.     A  network of associates with the expertise to deliver specialised services in addition to the skills of the core group, enabling the business to expand and adapt
4. Strong links to Plymouth University; health and community education/placements/research
5.    Holistic vision combining low-impact living with sustainable enterprise

Below is a more detailed plan relating to one of the many potential enterprises that would comprise the Community Farm.

Community Farm Plan
Rationale

‘Care farming’ is the nationally recognised term for the therapeutic use of farming practices by Care Farms UK.  Care farms utilise the whole or part of a farm, be they commercial agricultural units, smallholdings or community farms, to provide health, social or educational care services for one or a range of vulnerable groups of people.  Care Farming is a growing national movement in the UK.  The popular BBC television programme ‘Countryfile’ highlighted care farming as an increasingly lucrative area of farm diversification during a programme in Jan 2011.  ‘Countryfile’ presenter and agricultural journalist Adam Henson espoused the ‘financial and emotional rewards’ reaped from care farming and one care farmer who was featured on the programme described her business as ‘lively and profitable’.

Across the UK both the health and social care, and farming sectors are currently facing unprecedented challenges.  Health and social issues that include obesity, depression, disconnection from nature and an increase in the number of disaffected young people place much pressure on health and social care providers and education providers.  In addition, the farming sector has suffered many setbacks recently that threaten the economic viability of farming.  Challenges faced by the sector include BSE, foot and Mouth and bluetongue as well as fluctuations in markets, late subsidy payments and adverse climatic conditions.

The business case for care, or community farming hinges on the potential win-win scenario for both the health and social care, and farming sectors. This is because Care Farming offers:

•           Evidence of positive outcomes
•           Support for individuals to develop confidence and promote participation
•           Development of employment skills
•           Economic viability of farming
•           Community bases
•           Benefit to the local economy

There are over two thousand Care Farms in Europe.  The Netherlands and Norway lead the way in terms of numbers.  In the UK there is a growing movement towards green care in many contexts, ranging from social and therapeutic horticulture (STH), animal assisted therapy (AAT), ecotherapy, and green exercise activities.  There is robust evidence in support of Care Farming.  According to the key findings of a research project conducted by the University of Essex in 2008 entitled, ‘Care Farming in the UK’ (Hine, Peacock and Pretty, 2008):

•           Spending time participating in care farm activities is effective in enhancing mood and improving self-esteem
•           Working on a care farm can significantly increase self-esteem and reduce feelings of anger, confusion, depression, tension and fatigue, whilst also enabling participants to feel more active and energetic
•           Care farming therefore offers an ideal way of helping a wide variety of people to feel better

Care Farming is one, reasoned response to the Coalition Government’s call for the creation of the Big Society as it involves small businesses focussing their efforts and  profit on serving the wider community.  There are currently 130 Care Farms in the UK and 6 are in Devon; 3 Care Farms in Mid-Devon, 1 in the South Hams, 1 in Teignbridge and 1 in North Devon.  The development of a community farm in Teignbridge, for example has the potential to meet two[1] of Teignbridge District Council’s four key strategic development objectives, namely:

•           To achieve a sustainable pattern of development
•           To enable the identified economic and community needs of rural areas to be met whilst safeguarding the open countryside from inappropriate development that would diminish its inherent values

Teignbridge describes itself as ‘agriculturally important’[2] area that needs:

•           New local employment opportunities
•           Support for agriculture
•           Support for community facilities

The community farm has the potential to meet those needs by:

•           Employing a small team of local staff and volunteers
•           Transforming an existent farm
•           Providing an easily accessible community resource

Furthermore, by being firmly grounded in low impact, sustainable farming practices, the community farm would contribute towards meeting one of Teignbridge’s Environmental Strategic options:

•           Minimise land take/impact and protect assets

The community farm would have the potential to be an exemplar in multifunctional agriculture by providing a community service in addition to other enterprises such as the sustainable food production.  In doing so it would derive extra value from the land without compromising the local landscape. The finance section below demonstrates how working with just small groups of people can yield a healthy, financial return.

What we will sell

The community farm would sell farm-based, educational and therapeutic services to individuals and commissioners.  This aspect of the business would be small-scale and include arts and crafts, animal care and horticulture activities for small groups or individuals.

The market

There is currently much pressure on health and social care providers, the prison and probation services and on education providers to offer suitable, adequate and affordable care and support for service users.  The market for Care Farming is made up of the local Primary Care Trust, social services, schools, charities, GP patients, Youth Offending Team and individuals.  The personalisation agenda in care means that service users groups are directly accessible. 

Payment

The national picture for fees on care farms range from £25–£100 per day (most frequently around £40 per day).  Funding sources for care farms vary extensively with some funding coming from charitable trusts and others from the Learning and Skills Council, Health Care Trusts, Social Services, Big Lottery Fund and public donations.

Equipment

Protective clothing suitable for the tasks would be made available for the clients as well as appropriate equipment for the clients and in safe working order COSHH

Legal requirements

The community farm would have demonstrable standards covering areas such as:

•           Evidence of relevant training of staff to work with the expected type of clients
•           Health and safety signage suitable for the intended client group
•       A children and vulnerable persons protection policy available and formally acknowledged by any staff expected to work with clients
•           Feedback and evaluation procedures in place
•           A safety policy statement including designated names and all relevant emergency contacts
•           An Emergency Aid Appointed Person on site
•           A generic risk assessment available for the site plus one including the specific activities that you are likely to or know that you will cover with the intended client group and their abilities in mind
•           Maintained health and safety records
•           Disciplinary procedure and dismissal procedure for the clients
•           A written complaints procedure
•           First aid and emergency procedures are in place, including accident and injury records / book
•           Mobile phones or walkie-talkies are available for all staff when working away from base

Insurance

Appropriate and adequate insurance would be arranged.

Management and staff

The community farm would be managed by a member of the group with the relevant skills and experience. In addition a designated person will be employed and be responsible for working with volunteers and clients.  Staff and volunteers will be Criminal Records Bureau Enhanced(CRB) checked.

Finances

Year 1

Based on running at 5 service users, attending 3 days per week, paying £42 per day and operating for 46 weeks of the year, the community farm cashflow is as follows:

Gross Income                      
26460                        
                                    Outgoings
Staff                9994
Training         300
Equipment    1380
Insurance      1500
Marketing      230
Total               13394

Total net income per annum =      £13,066



Year 2

Based on running at the maximum, 5 service users, attending 5 days per week, paying £42 per day and operating for 46 weeks of the year, the care farm cashflow is as follows:

Gross Income                                  
48300                         Outgoings                                        
                                    Staff                            21060
                                    Training                     300
                                    Equipment                1380
                                    Insurance                  1500
                                    Marketing                  230
                                    Total                           24470
                
Total net income per annum = £23,830



Moving forward

If developing a multi-functional farm that is both sustainable and successful is something that you would like to do I would like to hear from you.



[1] Teignbridge District Council, Strategy and Development Principles
[2] Teignbridge District Council, Rural Teignbridge

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